Well, firstly it’s a mistake to compare handmade with the large corporations – there really there is no comparison. We don’t sell it in the same way. We don’t buy it in the same way or even receive it in the same way.  How do you compare a jar of mass-produced jam with a homemade preserve using locally grown fruit presented in a beautiful recycled jar with a cheerful label? It’s impossible.

I would argue that handmade is more sustainable than mass production. Mass production means bulk buying and this forces the lowering of prices down the line, mainly in the production of raw materials. Lower production costs ensure that the large-scale companies can make more profit while selling, at what first appears to be, a low price – a bargain price.